Posted in Facebook, Fashion, Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Tourism, Twitter

How to build a cost effective web presence, part 1

InternetThis is the first in a series of articles on how to build a cost effective web presence, or how to get your name out there without spending too much money, if any at all.

This series has been expanded from the talks that I present on this topic.

I focus on helping people in the South African music business establish a presence on the internet, and market and sell their music to the world, but a lot of what I discuss can apply to almost any business or organisation. I have clients in various industries including Fashion, Tourism, Travel, Leisure Boating, Event Staffing and more.

What you don’t need

Here is a list of things that are not required for building a web presence.

Remember you are trying to save money, so some of these things are nice-to-haves, that can be added later.

  • Web Developer
  • Graphic Designer
  • Domain Name
  • Web Hosting
  • Computer
  • Understanding of web coding

OK, I hope I have your attention now.

Part 2 to follow soon, but while you wait, please go and create a Facebook profile for yourself, if you don’t already have one. To have a Facebook profile you need to have an email address, so go to Gmail and create one there. If you already have Facebook, but don’t have a Gmail account, please set up a Gmail address any way.

Then we can talk.

Please subscribe to my blog (using the easy form on the right-hand sidebar) so you will know when I next update.

Posted in Facebook, Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Twitter

Seven lame, business-killing excuses for not having a social media presence. « Visibility Shift

Everything you need is free. If you hire a consultant, you can get a lot of value from a few hours of his/her time setting your site up and coaching you on the unwritten secrets, tips and tricks of really using Social Media brilliantly. – Giselle Bisson

via Seven lame, business-killing excuses for not having a social media presence. « Visibility Shift.

Posted in Facebook, Fashion, Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Tourism, Twitter

How Small Businesses Can Improve Their Relations With Customers Through Social Media – Search Engine Watch (SEW)

The big question for small business owners five years ago was, “Should I use Google instead of yellow pages to attract new customers?” Now Google is commonly used by SMBs and that question gave way to a new one: “Do I need to be using social media?”

Social media is a much more complex issue than the Google versus yellow pages debate. With dozens of options, most small businesses can’t decide where to invest their limited time. Many become overwhelmed and end up doing nothing. So, what to do?

via How Small Businesses Can Improve Their Relations With Customers Through Social Media – Search Engine Watch (SEW).

Posted in Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Tourism, Twitter

Workshop 19th May 2010: Creating a FREE Web Presence for your business

Join us for a Half Day Workshop on

Creating a FREE Web Presence for your business

TO BOOK CONTACT

sammi

limited space available

19th May 2010

10am – 2pm (refreshments and finger lunch included)

The Viper Lounge, Sea Breeze Centre, Table View

R500 per person – bring your own laptop, but not essential

Workshop Presenter:
Brian Currin, New Media Marketing Consultant
http://briancurrin.com

Embracing New Media Tools for maximum exposure.

Tips and Techniques for setting up:

  • WordPress Blog
  • Twitter Profile
  • Facebook Business Page
  • Gmail Account

Delegates will leave the workshop with the skills to start promoting themselves and their businesses online.


Posted in Fashion, Online Marketing, Technology Made Easy, Tips and Hints, Tourism, Twitter

Workshop 28th April 2010: Creating a FREE Web Presence for your business

Join us for a Half Day Workshop on

Creating a FREE Web Presence for your business

TO BOOK CONTACT

sammi@webmarketer.co.za

limited space available

28th April 2010

10am – 2pm (refreshments and finger lunch included)

The Viper Lounge, Sea Breeze Centre, Table View

R500 per person – bring your own laptop, but not essential

http://webmarketer.co.za

Workshop Presenter:
Brian Currin, New Media Marketing Consultant
http://briancurrin.com

Embracing New Media Tools for maximum exposure.

Tips and Techniques for setting up:

  • WordPress Blog
  • Twitter Profile
  • Facebook Business Page
  • Gmail Account

Delegates will leave the workshop with the skills to start promoting themselves and their businesses online.

Feedback:

Thank you for the practical tips as well as the wonderful manner you engaged us as learners and all the questions we had got good clear answers. – Martin Myers Publicity

Your presentation was very professional but also in a way informal enough to make it comfortable. – Wim Dreyer, All-Aboard Tours

The workshop was very educational and I thoroughly enjoyed it. – Zoe B, Signature Style


Posted in Fashion, Online Marketing, Technology Made Easy, Tips and Hints, Tourism, Twitter

How can I promote my brand and my business on the internet

Growth

If  you are a musician, a band, a photographer, a fashion model, a caterer, a tourist guide, a guest house, a record shop … in fact any small business … here is what you need to create a presence on the internet to help your brand and your business grow.

  • Passion – you need to love what you do
  • Perseverance – you need to keep doing the right things as often as possible, and for as long as possible
  • Training – you need help and advice on embracing new media (Blog, Facebook, Twitter,  Gmail) –  see WebMarketer.co.za for more information
  • Internet Connection – an Internet Cafe is fine if you don’t have your own computer.
  • A domain name (not essential, but recommended)

And that’s it …

You don’t need:

  • A computer
  • A web designer
  • A graphic designer
  • A web developer
  • A web host

You can always add these things later, as your brand and your business grows, but you really don’t need them to get started.

If you are in Cape Town, I can help you to get going and growing.

Contact brian@webmarketer.co.za

Posted in Online Marketing, Technology Made Easy, Tips and Hints, Twitter

You need more than just a website

A website without Search Engine Optimization and New Media Marketing is like having a business card that sits in your desk drawer.

If somebody knocks on your office door and asks for your business card, you will gladly give it to them.

They will be impressed with the quality of the paper, the graphic design, all the colours that have been used, and how your name is embossed.

But how did they come to knock on your door in the first place?

That’s what New Media Marketing can do for you … it gets your message out there, regularly and consistently.

Posted in Blogging, Cape Town, Online Marketing, Resources, SA Music, SA Rock Digest, Social Media Marketing, Social Networking, Technology Made Easy, Tips and Hints, Tourism, Twitter

Why doesn’t my website show up in Google or other search engines?

This is probably the question I get asked most from people who have put up websites and then sat back waiting for the world to find them.

Why doesn’t my website show up in Google or other search engines?

As much as we might like to think otherwise, the world is not looking for you specifically. If they were, they could just type your web address i.e. briancurrin.com directly into the address bar of their favourite browser and up would pop your website.

What people on the internet are looking for is solutions to their problems, and if your website offers the right solution, then it needs to appear on the first page of search results.

For example, I would like to have music people (musicians, studios, labels, shops) who live in Cape Town, and who are looking for help with online marketing, find me.

Search “online music marketing cape town” on Google and see the results.

And then search on Bing, another popular search engine.

Or Yahoo.

And try searching for “marketing south african music on the web

So who are you talking to about your online marketing?

Contact me

http://briancurrin.com

Further reading

Posted in Online Marketing, Technology Made Easy, Tips and Hints, Tourism, Twitter

Why doesn’t my website show up in Google or other search engines?

This is probably the question I get asked most from people who have put up websites and then sat back waiting for the world to find them.

Why doesn’t my website show up in Google or other search engines?

As much as we might like to think otherwise, the world is not looking for you specifically. If they were, they could just type your web address i.e. briancurrin.com directly into the address bar of their favourite browser and up would pop your website.

What people on the internet are looking for is solutions to their problems, and if your website offers the right solution, then it needs to appear on the first page of search results.

For example, I would like to have music people (musicians, studios, labels, shops) who live in Cape Town, and who are looking for help with online marketing, find me.

Search “online music marketing cape town” on Google and see the results.

And then search on Bing, another popular search engine.

Or Yahoo.

And try searching for “marketing south african music on the web

So who are you talking to about your online marketing?

Contact me

http://briancurrin.com

Further reading

Posted in Online Marketing, Twitter

Enhanced web presence for South African musician Justin Bergh

Redeveloped main page of http://justinbergh.com to now be a central portal for all of Justin’s social media profiles.

Created or updated the following profiles:

Justin Bergh