Posted in Afrikaans Rock, Blogging, Brian's Best, Cape Town, Facebook, Fashion, Google+, Movies, Online Marketing, Radio, Resources, Rodriguez, SA Music, SA Nostalgia, SA Rock Digest, Social Media, Social Media Marketing, Social Networking, Technology Made Easy, Tips and Hints, Tourism, Twitter, working from home

Brian, My Web Guy

Brian Currin is known to many of his friends and clients as “My Web Guy” and to a number of people all over the world as “a guy who knows a bit about music“.

These people say ... Brian is My Web Guy
These people say … Brian is My Web Guy

A few of his recent and current projects include:

Posted in Facebook, Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Twitter

Google Will Change Web Marketing in 2012

Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn’t need to own all of the information in the world, but does own the methods of accessing that information — as well as the ability to advertise to people who use that access. – Brian Whalley

via Google Will Change Web Marketing in 2012 – Brian Whalley – Harvard Business Review.

Posted in Facebook, Online Marketing, Social Media, Tips and Hints

Google AdWords Gets Social – Make Your Customers Love You | Jeffbullas’s Blog

First, it creates a huge incentive for advertisers to capture +1s for their Google Plus brand pages, just as these advertisers now spend money capturing likes on Facebook. If advertisers previously didn’t care much about their Google Plus pages, they might very well now. – David Rodnitzky

How Google AdWords is Becoming More Social | Jeffbullas’s Blog.

Posted in Facebook, Fashion, Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Tourism, Twitter

Social Media in a nutshell

Posted in Facebook, Fashion, Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Tourism, Twitter

How to build a cost effective web presence, part 1

InternetThis is the first in a series of articles on how to build a cost effective web presence, or how to get your name out there without spending too much money, if any at all.

This series has been expanded from the talks that I present on this topic.

I focus on helping people in the South African music business establish a presence on the internet, and market and sell their music to the world, but a lot of what I discuss can apply to almost any business or organisation. I have clients in various industries including Fashion, Tourism, Travel, Leisure Boating, Event Staffing and more.

What you don’t need

Here is a list of things that are not required for building a web presence.

Remember you are trying to save money, so some of these things are nice-to-haves, that can be added later.

  • Web Developer
  • Graphic Designer
  • Domain Name
  • Web Hosting
  • Computer
  • Understanding of web coding

OK, I hope I have your attention now.

Part 2 to follow soon, but while you wait, please go and create a Facebook profile for yourself, if you don’t already have one. To have a Facebook profile you need to have an email address, so go to Gmail and create one there. If you already have Facebook, but don’t have a Gmail account, please set up a Gmail address any way.

Then we can talk.

Please subscribe to my blog (using the easy form on the right-hand sidebar) so you will know when I next update.

Posted in Facebook, Online Marketing, Social Media, Twitter

Top Of The Charts

I focus on helping people in the South African music business establish a presence on the internet, and market and sell their music to the world.

Top 5 Search Engines
Top 5 Search Engines

If my potential clients are searching on the internet, firstly they will probably use Google as over 90% of all searches by people in South Africa are done using Google.

Secondly, I would like appear on the first page results for organic searches for “music consultant south africa“.

Organic means natural results not paid-for results. Pay-per-click Google Ads can work well, but the minute you stop paying, the clicks stop. Organic results have longevity.

A Google search for “music consultant south africa” today puts my website at the top spot. So not only am I on the first page, I am at the top (and two of my other pages appear in second and fifth place).

So I can tick that off my list now.

Posted in Facebook, Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Twitter

Seven lame, business-killing excuses for not having a social media presence. « Visibility Shift

Everything you need is free. If you hire a consultant, you can get a lot of value from a few hours of his/her time setting your site up and coaching you on the unwritten secrets, tips and tricks of really using Social Media brilliantly. – Giselle Bisson

via Seven lame, business-killing excuses for not having a social media presence. « Visibility Shift.