Posted in Online Marketing

Things to blog about

Thought I would share my “to do” list of topics, ideas and themes I am planning to blog about sometime soon:

  • Santana’s Guitar Heaven album review.
  • “I am too busy to blog”
  • “My customers aren’t on Facebook”
  • Websites are dead
  • There are more people sharing content than there are creating content
  • Stop chasing: news, customers, money
  • I don’t watch TV or listen to the radio or read newspapers – how you going to sell to me now?
  • “Twitter is a waste of time”
Posted in Online Marketing

How Small Businesses Can Improve Their Relations With Customers Through Social Media – Search Engine Watch (SEW)

The big question for small business owners five years ago was, “Should I use Google instead of yellow pages to attract new customers?” Now Google is commonly used by SMBs and that question gave way to a new one: “Do I need to be using social media?”

Social media is a much more complex issue than the Google versus yellow pages debate. With dozens of options, most small businesses can’t decide where to invest their limited time. Many become overwhelmed and end up doing nothing. So, what to do?

via How Small Businesses Can Improve Their Relations With Customers Through Social Media – Search Engine Watch (SEW).

Posted in Online Marketing

Workshop 19th May 2010: Creating a FREE Web Presence for your business

Join us for a Half Day Workshop on

Creating a FREE Web Presence for your business

TO BOOK CONTACT

sammi

limited space available

19th May 2010

10am – 2pm (refreshments and finger lunch included)

The Viper Lounge, Sea Breeze Centre, Table View

R500 per person – bring your own laptop, but not essential

Workshop Presenter:
Brian Currin, New Media Marketing Consultant
http://briancurrin.com

Embracing New Media Tools for maximum exposure.

Tips and Techniques for setting up:

  • WordPress Blog
  • Twitter Profile
  • Facebook Business Page
  • Gmail Account

Delegates will leave the workshop with the skills to start promoting themselves and their businesses online.


Posted in Online Marketing

Workshop 28th April 2010: Creating a FREE Web Presence for your business

Join us for a Half Day Workshop on

Creating a FREE Web Presence for your business

TO BOOK CONTACT

sammi@webmarketer.co.za

limited space available

28th April 2010

10am – 2pm (refreshments and finger lunch included)

The Viper Lounge, Sea Breeze Centre, Table View

R500 per person – bring your own laptop, but not essential

http://webmarketer.co.za

Workshop Presenter:
Brian Currin, New Media Marketing Consultant
http://briancurrin.com

Embracing New Media Tools for maximum exposure.

Tips and Techniques for setting up:

  • WordPress Blog
  • Twitter Profile
  • Facebook Business Page
  • Gmail Account

Delegates will leave the workshop with the skills to start promoting themselves and their businesses online.

Feedback:

Thank you for the practical tips as well as the wonderful manner you engaged us as learners and all the questions we had got good clear answers. – Martin Myers Publicity

Your presentation was very professional but also in a way informal enough to make it comfortable. – Wim Dreyer, All-Aboard Tours

The workshop was very educational and I thoroughly enjoyed it. – Zoe B, Signature Style


Posted in Online Marketing

How can I promote my brand and my business on the internet

Growth

If  you are a musician, a band, a photographer, a fashion model, a caterer, a tourist guide, a guest house, a record shop … in fact any small business … here is what you need to create a presence on the internet to help your brand and your business grow.

  • Passion – you need to love what you do
  • Perseverance – you need to keep doing the right things as often as possible, and for as long as possible
  • Training – you need help and advice on embracing new media (Blog, Facebook, Twitter,  Gmail) –  see WebMarketer.co.za for more information
  • Internet Connection – an Internet Cafe is fine if you don’t have your own computer.
  • A domain name (not essential, but recommended)

And that’s it …

You don’t need:

  • A computer
  • A web designer
  • A graphic designer
  • A web developer
  • A web host

You can always add these things later, as your brand and your business grows, but you really don’t need them to get started.

If you are in Cape Town, I can help you to get going and growing.

Contact brian@webmarketer.co.za

Posted in Online Marketing

Web.Marketer

Brian Currin New Media Marketing Consultant - photo by Michael Currin
Brian Currin New Media Marketing Consultant - photo by Michael Currin

I am currently focusing on hands-on training and presenting half-day workshops on how to embrace social media tools and platforms to help grow your brand and business. Please see WebMarketer.co.za for more information.

Posted in Online Marketing

You should be blogging because it is good for search engines

From WordPress

We just turned on sitemap pings for all WordPress.com blogs. Now, immediately after you publish or delete a page or post, your WordPress.com blog sends a ping to Google, Bing, Yahoo! and Ask*. These immediate notifications help the major search engines receive your new content as quickly as possible (often within seconds), so your blog can show up in search results faster.

Posted in Online Marketing

Why doesn’t my website show up in Google or other search engines?

This is probably the question I get asked most from people who have put up websites and then sat back waiting for the world to find them.

Why doesn’t my website show up in Google or other search engines?

As much as we might like to think otherwise, the world is not looking for you specifically. If they were, they could just type your web address i.e. briancurrin.com directly into the address bar of their favourite browser and up would pop your website.

What people on the internet are looking for is solutions to their problems, and if your website offers the right solution, then it needs to appear on the first page of search results.

For example, I would like to have music people (musicians, studios, labels, shops) who live in Cape Town, and who are looking for help with online marketing, find me.

Search “online music marketing cape town” on Google and see the results.

And then search on Bing, another popular search engine.

Or Yahoo.

And try searching for “marketing south african music on the web

So who are you talking to about your online marketing?

Contact me

http://briancurrin.com

Further reading