Brian Currin is known to many of his friends and clients as “My Web Guy” and to a number of people all over the world as “a guy who knows a bit about music“.
A few of his recent and current projects include:
- Sixto “Sugar Man” Rodriguez
- Sipho “Hotstix” Mabuse
- Triple M Entertainment
- All Jazz Radio
- The Yoga Factor
- The Production Person
- Cold Fiction
- Lyzyrd Kyngs
- Fashion Cape Town
- Fresh Music
- Rhythm Records
- Sharky Holiday Home
- Blk Sonshine
- RockFest Radio
- Red Cello
- Neo Muyanga
- Moonshine Productions
- Ernestine Deane
- Mabu Vinyl
- Symphonic Rocks
Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn’t need to own all of the information in the world, but does own the methods of accessing that information — as well as the ability to advertise to people who use that access. – Brian Whalley
Goal: appear on first page of results for social media consultant cape town
- Twitter is for minute-by-minute news.
- Paper.li creates daily news from the people you follow on Twitter.
- Facebook profiles are for day-by-day news and conversations.
- Facebook pages are for promoting your brand and business.
- Blogs are for important information that gets archived and can be found by search engines.
A blog can also be your website.
- Youtube is for watching videos.
- All of the above are also great ways to drive traffic to your website.
This is the first in a series of articles on how to build a cost effective web presence, or how to get your name out there without spending too much money, if any at all.
This series has been expanded from the talks that I present on this topic.
I focus on helping people in the South African music business establish a presence on the internet, and market and sell their music to the world, but a lot of what I discuss can apply to almost any business or organisation. I have clients in various industries including Fashion, Tourism, Travel, Leisure Boating, Event Staffing and more.
What you don’t need
Here is a list of things that are not required for building a web presence.
Remember you are trying to save money, so some of these things are nice-to-haves, that can be added later.
- Web Developer
- Graphic Designer
- Domain Name
- Web Hosting
- Understanding of web coding
OK, I hope I have your attention now.
Part 2 to follow soon, but while you wait, please go and create a Facebook profile for yourself, if you don’t already have one. To have a Facebook profile you need to have an email address, so go to Gmail and create one there. If you already have Facebook, but don’t have a Gmail account, please set up a Gmail address any way.
Then we can talk.
Please subscribe to my blog (using the easy form on the right-hand sidebar) so you will know when I next update.
Secondly, I would like appear on the first page results for organic searches for “music consultant south africa“.
Organic means natural results not paid-for results. Pay-per-click Google Ads can work well, but the minute you stop paying, the clicks stop. Organic results have longevity.
A Google search for “music consultant south africa” today puts my website at the top spot. So not only am I on the first page, I am at the top (and two of my other pages appear in second and fifth place).
So I can tick that off my list now.
Everything you need is free. If you hire a consultant, you can get a lot of value from a few hours of his/her time setting your site up and coaching you on the unwritten secrets, tips and tricks of really using Social Media brilliantly. – Giselle Bisson