Posted in Online Marketing

You need an online presence for your business

Cuppa Web Marketing

People are searching for businesses just like yours... are they finding you? People are searching for businesses just like yours… are they finding you?

You need a online presence for your business, no matter how small.

People need to Find You, Trust You and Talk To You.

Finding you and Trusting you is called Marketing and Talking to you is called Sales.

We have now just saved you 3 years of study at University.

Yes, it is that simple.

For this you need not just only a website, but a web presence … but you need to get started!

We love building presences online and have been doing it since 1997.

Yes, really!

Let Cuppa Web Marketing help you with your online presence.

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Posted in Online Marketing

Online Marketing Made Easy: Fish Where The Fish Are Biting

Cuppa Daisies

Fishing

Marketing your business or services online means being visible where your potential clients and customers are spending their time.

Facebook, as just one example, is very popular and it is essential to have a presence there, and also to be engaged on a regular basis.

Industry-specific Social Media Platforms

However there are many places that are specific to your industry and you need to find those places and engage there as well.

Tour guides, for example, should be creating profiles on:

Find the places that you would use to find a business or service like yours, and then create profiles and engage there.

Widget Embedding

Many of these type of industry-specific platforms allow the embedding of widgets on your website that will go directly to your profile. See the

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Posted in Online Marketing, South African Music

Brian, My Web Guy

Brian Currin is known to many of his friends and clients as “My Web Guy” and to a number of people all over the world as “a guy who knows a bit about music“.

These people say ... Brian is My Web Guy
These people say … Brian is My Web Guy

A few of his recent and current projects include:

Posted in Online Marketing

Google Will Change Web Marketing in 2012

Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn’t need to own all of the information in the world, but does own the methods of accessing that information — as well as the ability to advertise to people who use that access. – Brian Whalley

via Google Will Change Web Marketing in 2012 – Brian Whalley – Harvard Business Review.

Posted in South African Music

Lefsetz Letter » Today’s Music Business Paradigm

Old schoolers think albums don’t sell what they used to because of theft. The real story is albums don’t sell because not enough people care. The audience is scattered. Then again, it’s easy to reach everybody online. You can gain great success. – Bob Lefsetz

via Lefsetz Letter » Blog Archive » Today’s Music Business Paradigm.

Posted in Online Marketing

The Crimson Chrysalis Project: a step-by-step guide

Rene vd Berg contacted me earlier this year, to help her establish an online presence for  her new musical project Crimson Chrysalis.

Crimson Chrysalis

Here are the steps we took to develop her online presence. Not necessarily in exact order, and one or two items may have been left off, but this will give you a general idea of the type of things to focus on.

Registered http://crimsonchrysalis.com

Registered a Free WordPress.com Blog for blogging and as a website.

Redirected http://crimsonchrysalis.com to the WordPress Blog.

Made modifications to WordPress Theme to improve look-and-feel.

Hands-on training session on how to Blog.

Set up Gmail account.

Created info@crimsonchrysalis.com email address and set it to forward to the Gmail address.

Set up Twitter profile for news broadcasting.

Set up Facebook Brand Page for regular news and fan engagement.

Set up Soundcloud profile for music streaming. Added Soundcloud Tracks tab on Facebook Page

Set up YouTube profile for videos.

Set up Fanbridge profile for email newsletters.

Syndicated profiles to update each other as far as possible.

For example a post to the blog is sent from Rene’s Blackberry. It appears on her blog website, it gets tweeted and also appears on her Facebook wall, all automatically.

Status updates on her Facebook wall will also automatically get tweeted, and her Twitter feed is embedded on the sidebar of her Blog website.

Added 6 track EP to Rhythm Music Store for digital music sales.

Added Vote page to Blog website so fans could vote on which song they would like to see as a video.

Encouraged Rene to post to her blog  regularly to help her build her fan base and keep them informed of her activities.

Further Reading

Social Media in a nutshell

Advantages of Facebook pages over Facebook Groups

Posted in Online Marketing

Social Media in a nutshell

Posted in Online Marketing

Facebook Brand Pages are really important for online marketing

Facebook Business or Brand pages (previously known as Fan pages) are one of the most important weapons in your online marketing arsenal.

Ignore the Facebook community at your peril.

Advantages:

  • No limit on number of fans (i.e. people who “Like” your page)
  • Statistics and demographics available
  • Unique Landing Tabs are possible.
  • Search Engine Friendly

Examples:

http://facebook.com/RhythmMusicStore

http://facebook.com/BrianCurrinOnlineMarketing

http://facebook.com/JackHammerBand

http://facebook.com/SpaceHymns

http://facebook.com/PietBothaMusic

http://facebook.com/RockNTjank