Rene vd Berg contacted me earlier this year, to help her establish an online presence for her new musical project Crimson Chrysalis.
Here are the steps we took to develop her online presence. Not necessarily in exact order, and one or two items may have been left off, but this will give you a general idea of the type of things to focus on.
Registered a Free WordPress.com Blog for blogging and as a website.
Redirected http://crimsonchrysalis.com to the WordPress Blog.
Made modifications to WordPress Theme to improve look-and-feel.
Hands-on training session on how to Blog.
Set up Gmail account.
Created email@example.com email address and set it to forward to the Gmail address.
Set up Twitter profile for news broadcasting.
Set up Facebook Brand Page for regular news and fan engagement.
Set up Soundcloud profile for music streaming. Added Soundcloud Tracks tab on Facebook Page
Set up YouTube profile for videos.
Set up Fanbridge profile for email newsletters.
Syndicated profiles to update each other as far as possible.
For example a post to the blog is sent from Rene’s Blackberry. It appears on her blog website, it gets tweeted and also appears on her Facebook wall, all automatically.
Status updates on her Facebook wall will also automatically get tweeted, and her Twitter feed is embedded on the sidebar of her Blog website.
Added 6 track EP to Rhythm Music Store for digital music sales.
Added Vote page to Blog website so fans could vote on which song they would like to see as a video.
Encouraged Rene to post to her blog regularly to help her build her fan base and keep them informed of her activities.
Social Media in a nutshell
Advantages of Facebook pages over Facebook Groups