Marketing your business or services online means being visible where your potential clients and customers are spending their time.
Facebook, as just one example, is very popular and it is essential to have a presence there, and also to be engaged on a regular basis.
Industry-specific Social Media Platforms
However there are many places that are specific to your industry and you need to find those places and engage there as well.
Tour guides, for example, should be creating profiles on:
- Trip Advisor Attractions
- AirBnB Experiences
- Tours By Locals
- …. and I am sure there are many others as well.
Find the places that you would use to find a business or service like yours, and then create profiles and engage there.
Many of these type of industry-specific platforms allow the embedding of widgets on your website that will go directly to your profile. See the
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Brian Currin is known to many of his friends and clients as “My Web Guy” and to a number of people all over the world as “a guy who knows a bit about music“.
A few of his recent and current projects include:
- Sixto “Sugar Man” Rodriguez
- Sipho “Hotstix” Mabuse
- Triple M Entertainment
- All Jazz Radio
- The Yoga Factor
- The Production Person
- Lyzyrd Kyngs
- Fashion Cape Town
- Fresh Music
- Rhythm Records
- Sharky Holiday Home
- Blk Sonshine
- Red Cello
- Neo Muyanga
- Moonshine Productions
- Ernestine Deane
- Mabu Vinyl
- Symphonic Rocks
Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn’t need to own all of the information in the world, but does own the methods of accessing that information — as well as the ability to advertise to people who use that access. – Brian Whalley
Goal: appear on first page of results for social media consultant cape town
Old schoolers think albums don’t sell what they used to because of theft. The real story is albums don’t sell because not enough people care. The audience is scattered. Then again, it’s easy to reach everybody online. You can gain great success. – Bob Lefsetz
Rene vd Berg contacted me earlier this year, to help her establish an online presence for her new musical project Crimson Chrysalis.
Here are the steps we took to develop her online presence. Not necessarily in exact order, and one or two items may have been left off, but this will give you a general idea of the type of things to focus on.
Registered a Free WordPress.com Blog for blogging and as a website.
Redirected http://crimsonchrysalis.com to the WordPress Blog.
Made modifications to WordPress Theme to improve look-and-feel.
Hands-on training session on how to Blog.
Set up Gmail account.
Created email@example.com email address and set it to forward to the Gmail address.
Set up Twitter profile for news broadcasting.
Set up Facebook Brand Page for regular news and fan engagement.
Set up YouTube profile for videos.
Set up Fanbridge profile for email newsletters.
Syndicated profiles to update each other as far as possible.
For example a post to the blog is sent from Rene’s Blackberry. It appears on her blog website, it gets tweeted and also appears on her Facebook wall, all automatically.
Status updates on her Facebook wall will also automatically get tweeted, and her Twitter feed is embedded on the sidebar of her Blog website.
Added Vote page to Blog website so fans could vote on which song they would like to see as a video.
Encouraged Rene to post to her blog regularly to help her build her fan base and keep them informed of her activities.
- Twitter is for minute-by-minute news.
- Paper.li creates daily news from the people you follow on Twitter.
- Facebook profiles are for day-by-day news and conversations.
- Facebook pages are for promoting your brand and business.
- Blogs are for important information that gets archived and can be found by search engines.
A blog can also be your website.
- Youtube is for watching videos.
- All of the above are also great ways to drive traffic to your website.
Facebook Business or Brand pages (previously known as Fan pages) are one of the most important weapons in your online marketing arsenal.
Ignore the Facebook community at your peril.
- No limit on number of fans (i.e. people who “Like” your page)
- Statistics and demographics available
- Unique Landing Tabs are possible.
- Search Engine Friendly