Posted in Online Marketing

The Musicians Guide to Google + – MTT – Music Think Tank

A few months ago, Google introduced their own social networking platform with the intention of entering the ring to contend for the social media crown against the likes of Facebook and Twitter. This platform, simply dubbed Google + (pronounced Google Plus), showcases quite a few similar features as its leading competition. So as a musician, you may be asking yourself ‘why would I even bother if I’m already on Facebook and Twitter? Do I REALLY need to update yet another social account??’.

Well frankly, the answer is yes, you really do need to get yourself set up on Google + and the reasons as such are quite simple.

via The Musicians Guide to Google + – MTT – Music Think Tank.

Posted in Online Marketing

Google Will Change Web Marketing in 2012

Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn’t need to own all of the information in the world, but does own the methods of accessing that information — as well as the ability to advertise to people who use that access. – Brian Whalley

via Google Will Change Web Marketing in 2012 – Brian Whalley – Harvard Business Review.

Posted in Online Marketing

Google AdWords Gets Social – Make Your Customers Love You | Jeffbullas’s Blog

First, it creates a huge incentive for advertisers to capture +1s for their Google Plus brand pages, just as these advertisers now spend money capturing likes on Facebook. If advertisers previously didn’t care much about their Google Plus pages, they might very well now. – David Rodnitzky

How Google AdWords is Becoming More Social | Jeffbullas’s Blog.

Posted in Online Marketing

Add another string to your marketing bow: Google+ Business / Brand Pages

Google has added another product to its range of excellent products.

Google+ (pronounced Google Plus) Business Pages are a great way for promoting your business and especially for marketing music artists, bands, labels, studios, retail stores and other businesses involved in the promoting and selling of music.

This is not an either / or with a Facebook Brand Page. There is no need to choose which place to be. In fact, it is important to be on both places, as Facebook has over 800 million users currently and  Google is, by far, the most popular search engine on the planet.

My Google+ Page is at https://plus.google.com/110464835235151479946/

So when are you planning to add Google+ to your online presence and web marketing activities?

Posted in Online Marketing

Google Search Instant Preview

Google Search Instant Preview - click for bigger image
Google Search Instant Preview - click for bigger image

If you hover (or click) on the little magnifying glass next to a search result, you get a preview of the page with some appropriate text highlighted.

Google says:

Click once on the magnifying glass in the search result to instantly see a preview of the web page.

After activating Instant Previews with that one click, you can hover over any other search result to see a preview of the web page. Learn More

Also interesting to see who is paying to get their results above my organic results.

Posted in Online Marketing

Top Of The Charts

I focus on helping people in the South African music business establish a presence on the internet, and market and sell their music to the world.

Top 5 Search Engines
Top 5 Search Engines

If my potential clients are searching on the internet, firstly they will probably use Google as over 90% of all searches by people in South Africa are done using Google.

Secondly, I would like appear on the first page results for organic searches for “music consultant south africa“.

Organic means natural results not paid-for results. Pay-per-click Google Ads can work well, but the minute you stop paying, the clicks stop. Organic results have longevity.

A Google search for “music consultant south africa” today puts my website at the top spot. So not only am I on the first page, I am at the top (and two of my other pages appear in second and fifth place).

So I can tick that off my list now.

Posted in Online Marketing

Why is blogging important?

Think of going to a conference and handing out your business cards or brochures.

Having your own website is like standing in the corner hoping people will come up to you and ask for your business card.

Facebook is like standing in a group with a bunch of your friends. They’ve probably all already got your business card … well they are your friends after all.

Now using a WordPress Blog is like standing on the stage doing a presentation about who you are and what you can do.

Ideally you should have all three (and more), but you need to start with a blog.

I will talk about Twitter in a separate blog post.

And Google loves WordPress … see the images below on how quickly Google finds the latest blog posts.

Some recent blogs I have set up and manage on behalf of my clients.

http://slackpacker.wordpress.com

http://harrytalas.com

http://goodlucklive.com

For more info please visit http://webmarketer.co.za