Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn’t need to own all of the information in the world, but does own the methods of accessing that information — as well as the ability to advertise to people who use that access. – Brian Whalley
First, it creates a huge incentive for advertisers to capture +1s for their Google Plus brand pages, just as these advertisers now spend money capturing likes on Facebook. If advertisers previously didn’t care much about their Google Plus pages, they might very well now. – David Rodnitzky
Google Ads are shown as “sponsored links” on Google Search Results Pages.
These Ads appear based on what people are searching for and Google does not require you to log-in, so these Ads tend to be based on what you are looking for.
On the other hand Facebook Ads are targeted at people more specifically.
Why do I get so many Facebook ads for Over 50’s dating sites?
Because Facebook knows I am over 50 and single.
I find this a bit intrusive though.
It is great from a marketing perspective, but surely people don’t like being targeted that directly.
I know I don’t, so I tend to ignore all Facebook ads.