Posted in Online Marketing, South African Music

Brian, My Web Guy

Brian Currin is known to many of his friends and clients as “My Web Guy” and to a number of people all over the world as “a guy who knows a bit about music“.

These people say ... Brian is My Web Guy
These people say … Brian is My Web Guy

A few of his recent and current projects include:

Posted in Online Marketing

The Facebook Timeline Countdown Is Ticking: Update Your Page This Week | Baker Marketing

This Friday, March 30, 2012, all Facebook business Pages will be migrated across to the new-look Timeline layout.

This means that the Facebook Page you have worked so hard to set up with its welcome page and long profile image, will shortly be turned on its head.

via The Facebook Timeline Countdown Is Ticking: Update Your Page This Week | Baker Marketing.

Posted in Online Marketing

Add another string to your marketing bow: Google+ Business / Brand Pages

Google has added another product to its range of excellent products.

Google+ (pronounced Google Plus) Business Pages are a great way for promoting your business and especially for marketing music artists, bands, labels, studios, retail stores and other businesses involved in the promoting and selling of music.

This is not an either / or with a Facebook Brand Page. There is no need to choose which place to be. In fact, it is important to be on both places, as Facebook has over 800 million users currently and  Google is, by far, the most popular search engine on the planet.

My Google+ Page is at https://plus.google.com/110464835235151479946/

So when are you planning to add Google+ to your online presence and web marketing activities?

Posted in Online Marketing

10 Ways to Get More Fans on Facebook | Social Media Today

Have you created a Fan Page, but now you’re wondering – “How Do I Get People to ‘Like’ my Page? If so, you’re not alone. Many people struggle with getting Fans. Here are 10 ways to get more Fans. – Joy Fleming

via 10 Ways to Get More Fans on Facebook | Social Media Today.

Posted in Online Marketing

The Rise Of Facebook and The Demise of MySpace in South Africa

A picture says a 1000 words, so consider this graph an 1000-word essay on usage of Social Media in South Africa over the last two years. MySpace is part of “other” (the black dotted line) on this graph.

Graph supplied by StatCounter.com

Posted in Online Marketing

The Crimson Chrysalis Project: a step-by-step guide

Rene vd Berg contacted me earlier this year, to help her establish an online presence for  her new musical project Crimson Chrysalis.

Crimson Chrysalis

Here are the steps we took to develop her online presence. Not necessarily in exact order, and one or two items may have been left off, but this will give you a general idea of the type of things to focus on.

Registered http://crimsonchrysalis.com

Registered a Free WordPress.com Blog for blogging and as a website.

Redirected http://crimsonchrysalis.com to the WordPress Blog.

Made modifications to WordPress Theme to improve look-and-feel.

Hands-on training session on how to Blog.

Set up Gmail account.

Created info@crimsonchrysalis.com email address and set it to forward to the Gmail address.

Set up Twitter profile for news broadcasting.

Set up Facebook Brand Page for regular news and fan engagement.

Set up Soundcloud profile for music streaming. Added Soundcloud Tracks tab on Facebook Page

Set up YouTube profile for videos.

Set up Fanbridge profile for email newsletters.

Syndicated profiles to update each other as far as possible.

For example a post to the blog is sent from Rene’s Blackberry. It appears on her blog website, it gets tweeted and also appears on her Facebook wall, all automatically.

Status updates on her Facebook wall will also automatically get tweeted, and her Twitter feed is embedded on the sidebar of her Blog website.

Added 6 track EP to Rhythm Music Store for digital music sales.

Added Vote page to Blog website so fans could vote on which song they would like to see as a video.

Encouraged Rene to post to her blog  regularly to help her build her fan base and keep them informed of her activities.

Further Reading

Social Media in a nutshell

Advantages of Facebook pages over Facebook Groups

Posted in Online Marketing

Social Media in a nutshell

Posted in Online Marketing

How to build a cost effective web presence, part 1

InternetThis is the first in a series of articles on how to build a cost effective web presence, or how to get your name out there without spending too much money, if any at all.

This series has been expanded from the talks that I present on this topic.

I focus on helping people in the South African music business establish a presence on the internet, and market and sell their music to the world, but a lot of what I discuss can apply to almost any business or organisation. I have clients in various industries including Fashion, Tourism, Travel, Leisure Boating, Event Staffing and more.

What you don’t need

Here is a list of things that are not required for building a web presence.

Remember you are trying to save money, so some of these things are nice-to-haves, that can be added later.

  • Web Developer
  • Graphic Designer
  • Domain Name
  • Web Hosting
  • Computer
  • Understanding of web coding

OK, I hope I have your attention now.

Part 2 to follow soon, but while you wait, please go and create a Facebook profile for yourself, if you don’t already have one. To have a Facebook profile you need to have an email address, so go to Gmail and create one there. If you already have Facebook, but don’t have a Gmail account, please set up a Gmail address any way.

Then we can talk.

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