Posted in Afrikaans Rock, Blogging, Brian's Best, Cape Town, Entertainment, Facebook, Fashion, Google+, Mabu Vinyl, Marketing, Movies, New Media Marketing, Online Marketing, Radio, Resources, Rodriguez, SA Music, SA Nostalgia, SA Rock Digest, Social Media, Social Media Marketing, Social Networking, Technology Made Easy, Tips and Hints, Tourism, Twitter, working from home

Brian, My Web Guy

Brian Currin is known to many of his friends and clients as “My Web Guy” and to a number of people all over the world as “a guy who knows a bit about music“.

These people say ... Brian is My Web Guy
These people say … Brian is My Web Guy

A few of his recent and current projects include:

Posted in Facebook, Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Twitter

The Crimson Chrysalis Project: a step-by-step guide

Rene vd Berg contacted me earlier this year, to help her establish an online presence for  her new musical project Crimson Chrysalis.

Crimson Chrysalis

Here are the steps we took to develop her online presence. Not necessarily in exact order, and one or two items may have been left off, but this will give you a general idea of the type of things to focus on.

Registered http://crimsonchrysalis.com

Registered a Free WordPress.com Blog for blogging and as a website.

Redirected http://crimsonchrysalis.com to the WordPress Blog.

Made modifications to WordPress Theme to improve look-and-feel.

Hands-on training session on how to Blog.

Set up Gmail account.

Created info@crimsonchrysalis.com email address and set it to forward to the Gmail address.

Set up Twitter profile for news broadcasting.

Set up Facebook Brand Page for regular news and fan engagement.

Set up Soundcloud profile for music streaming. Added Soundcloud Tracks tab on Facebook Page

Set up YouTube profile for videos.

Set up Fanbridge profile for email newsletters.

Syndicated profiles to update each other as far as possible.

For example a post to the blog is sent from Rene’s Blackberry. It appears on her blog website, it gets tweeted and also appears on her Facebook wall, all automatically.

Status updates on her Facebook wall will also automatically get tweeted, and her Twitter feed is embedded on the sidebar of her Blog website.

Added 6 track EP to Rhythm Music Store for digital music sales.

Added Vote page to Blog website so fans could vote on which song they would like to see as a video.

Encouraged Rene to post to her blog  regularly to help her build her fan base and keep them informed of her activities.

Further Reading

Social Media in a nutshell

Advantages of Facebook pages over Facebook Groups

Posted in Facebook, Fashion, Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Tourism, Twitter

Social Media in a nutshell

Posted in Facebook, Fashion, Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Tourism, Twitter

How to build a cost effective web presence, part 1

InternetThis is the first in a series of articles on how to build a cost effective web presence, or how to get your name out there without spending too much money, if any at all.

This series has been expanded from the talks that I present on this topic.

I focus on helping people in the South African music business establish a presence on the internet, and market and sell their music to the world, but a lot of what I discuss can apply to almost any business or organisation. I have clients in various industries including Fashion, Tourism, Travel, Leisure Boating, Event Staffing and more.

What you don’t need

Here is a list of things that are not required for building a web presence.

Remember you are trying to save money, so some of these things are nice-to-haves, that can be added later.

  • Web Developer
  • Graphic Designer
  • Domain Name
  • Web Hosting
  • Computer
  • Understanding of web coding

OK, I hope I have your attention now.

Part 2 to follow soon, but while you wait, please go and create a Facebook profile for yourself, if you don’t already have one. To have a Facebook profile you need to have an email address, so go to Gmail and create one there. If you already have Facebook, but don’t have a Gmail account, please set up a Gmail address any way.

Then we can talk.

Please subscribe to my blog (using the easy form on the right-hand sidebar) so you will know when I next update.

Posted in Facebook, Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Twitter

Seven lame, business-killing excuses for not having a social media presence. « Visibility Shift

Everything you need is free. If you hire a consultant, you can get a lot of value from a few hours of his/her time setting your site up and coaching you on the unwritten secrets, tips and tricks of really using Social Media brilliantly. – Giselle Bisson

via Seven lame, business-killing excuses for not having a social media presence. « Visibility Shift.

Posted in Facebook, Fashion, Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Tourism, Twitter

social media guidelines (via barrydewar.com)

social media guidelines For many large organisations the thought of dipping their toes in the sea of social media fills them with terror. These companies have spent years managing their communications output with an iron fist. They have developed long-winded yet robust processes for getting content out to the world. There are layers of beaurocracy and approvals to be navigated be … Read More

via barrydewar.com