Posted in Cape Town, Fashion, Online Marketing, Photos, Tips and Hints

It’s not about the camera | Michael Ashley Currin

A lot of marketing advice for photographers I read on blogs or in magazines is how to advertise, mainly using online media. Marketing is much more than just advertising. I thought I could write a more wholistic guide for photographers marketing themselves, also looking at the bigger picture (purpose and strategy). – Michael Ashley Currin

via It’s not about the camera.

Posted in Facebook, Fashion, Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Tourism, Twitter

Why you should be using WordPress.com for creating a Web Presence

and the differences between WordPress.com and WordPress.org

The Yoga Factor
The Yoga Factor

The quick version:

People need to Find You and Talk To You.

Finding you is called Marketing and talking to you is called Sales.

I have now just saved you 3 years of study at University.

Yes, it is that simple.

A WordPress.com website is the perfect tool for marketing and sales without breaking the bank, especially if you are passionate about your business and would like to get involved with your own online promotion.

I love WordPress.com because you can have a website where ordinary people can update their content without paying for web hosting, graphic design and web development.

Not that those things are wrong, of course, but you can always build up towards having them as your business and brand grows.

Some examples in action:

 

The long version:

WordPress.com is a hosting platform that utilizes the same WordPress software that anyone can download from WordPress.org.

With WordPress.com, the hosting and managing of the software is taken care of for you.

With the freestanding WordPress.org software, you need to install it on your own server or a 3rd party hosting provider.

WordPress.com Benefits

  • It’s free and much easier to set up
  • Everything is taken care of: setup, upgrades, spam, backups, security, etc.
  • Your website / blog is on hundreds of servers, so it’s highly unlikely it will go down due to traffic
  • Your content is backed up automatically
  • You get extra traffic from the WordPress.com community
  • Your dashboard is secure (SSL) making it even safer to log in on shared networks

WordPress.com Cons

  • Provides 170+ themes (and adding more every day), but you cannot upload a custom theme
  • You can’t modify the PHP code behind your blog
  • You can’t upload plugins

If you are a web developer, or you are happy to pay a web developer for their time, here are the benefits of WordPress.org:

WordPress.org (self-hosted) Benefits

  • Ability to upload themes
  • Ability to upload plugins
  • Great community
  • Complete control to change code if you’re technically minded

However, for me, the Cons far out-weigh the Benefits:

WordPress.org (self-hosted) Cons

  • You need a good web host, which can get expensive.
  • Requires more technical knowledge to set up and run
  • You’re responsible for stopping spam
  • You have to handle backups
  • You must upgrade the software when a new version comes out
  • If you get a huge spike in traffic your site will probably go down unless you have a robust hosting setup

Why I love WordPress.com

For no charge, WordPress.com provides web hosting, unlimited database storage with redundancy and backups, automatic software upgrades, community support forums, multi-lingual administration and themes, real-time traffic stats, comment tracking, blog and post rankings and other features not available anywhere else. These features will always be free for blogs started on WordPress.com.

WordPress.com offers paid upgrades as a way to provide premium features without forcing people to host their website / blogs elsewhere. These upgrades are optional.

  • Currently over 170 themes to choose from, some are Premium, but most are Free.
  • Integrated Statistics on where your visitors are coming from, and a whole lot more.
  • Excellent support available from fellow users (on Forums) and WordPress staff.
  • Robust server back ups.
  • Multiple users, great for clubs, communities, bands and so on.
  • Mobile-friendly

Resources for this article:

WordPress.com, WordPress, and WordPress.org

The Features You’ll Love

Posted in Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Tourism

Using WordPress.com to create a Mobile Presence

Wordpress. com Mobile Themes
WordPress.com Mobile Themes

It is becoming more and more important to optimize your website for mobile.

The Smartphone is transforming communication and publishing.

490 million smartphones sold in 2011. – Jeff Bullas

When a visitor browses to your WordPress.com blog website using a mobile device, WordPress.com will show special themes designed to work on small screens focusing on fast load times.

Some WordPress.com themes are mobile-ready, also called “responsive width”, that adapt themselves to the device of the user.

However all WordPress.com themes are already mobile-friendly by default. The Minileven theme (a modification of Twenty Eleven) is displayed on modern mobile devices.

Users using older mobile devices  will see a version of the WordPress Mobile Edition theme.

WordPress.com also provides a special theme called Onswipe for the iPad.

So by using WordPress.com your website is already mobile-ready without you having to do anything.

Just another great reason why you should be using WordPress.com for building your Web Presence.

Sources:

WordPress.com Mobile Themes

WordPress.com vs WordPress.org

3 Steps To Success With Digital Marketing – Jeff Bullas

See also:

Why you should be using WordPress.com for creating a Web Presence – Brian Currin

Posted in Online Marketing, Tips and Hints

Traditional Advertising is Truly Dead | Copyblogger

Here are three steps to creating a “campaign” that will last:

  1. Build a minimum viable audience with useful, educational, and entertaining content.
  2. Listen carefully to their frustrations, fears, problems, and desires.
  3. Create or adapt products and services that better serve them.

— Robert Bruce

via Traditional Advertising is Truly Dead | Copyblogger.

Posted in Fashion, Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Tourism

Cape Town Small Business Websites

I am sure I don’t need to convince you that getting your small business onto the internet is of vital importance.

I love WordPress.com because you can have a website where ordinary people can update their content without paying for web hosting, graphic design and web development.

As an example of this concept, I built a new website today using only a free email address from Gmail.com and a free account from WordPress.com.

My new business, Cape Town Small Business Websites, now has a Search Engine Optimized, Mobile-Friendly website with a blog section and a Contact Form.

Cape Town Small Business Websites - Creating websites for small businesses in Cape Town
Cape Town Small Business Websites - Creating websites for small businesses in Cape Town

If you would like my help to get your Cape Town-based small business onto the internet without breaking the bank, then please use this form:

Posted in Blogging, Online Marketing, Opinion, Social Media, Social Media Marketing, Social Networking, Technology Made Easy, Tips and Hints, Tourism

Using WordPress.com to create a Mobile Presence

Wordpress. com Mobile Themes
WordPress.com Mobile Themes

It is becoming more and more important to optimize your website for mobile.

The Smartphone is transforming communication and publishing.

490 million smartphones sold in 2011. – Jeff Bullas

When a visitor browses to your WordPress.com blog website using a mobile device, WordPress.com will show special themes designed to work on small screens focusing on fast load times.

Some WordPress.com themes are mobile-ready, also called “responsive width”, that adapt themselves to the device of the user.

However all WordPress.com themes are already mobile-friendly by default. The Minileven theme (a modification of Twenty Eleven) is displayed on modern mobile devices.

Users using older mobile devices  will see a version of the WordPress Mobile Edition theme.

WordPress.com also provides a special theme called Onswipe for the iPad.

So by using WordPress.com your website is already mobile-ready without you having to  do anything.

Just another great reason why you should be using WordPress.com for building your Web Presence.

Sources:

WordPress.com Mobile Themes

WordPress.com vs WordPress.org

3 Steps To Success With Digital Marketing – Jeff Bullas

See also:

Why you should be using WordPress.com for creating a Web Presence – Brian Currin

Posted in Blogging, Cape Town, Facebook, Fashion, Online Marketing, Opinion, Social Media, Social Media Marketing, Social Networking, Technology Made Easy, Tips and Hints, Tourism, Twitter, working from home

Why you should be using WordPress.com for creating a Web Presence

and the differences between WordPress.com and WordPress.org

The Yoga Factor
The Yoga Factor

The quick version:

People need to Find You and Talk To You.

Finding you is called Marketing and talking to you is called Sales.

I have now just saved you 3 years of study at University.

Yes, it is that simple.

A WordPress.com website is the perfect tool for marketing and sales without breaking the bank, especially if you are passionate about your business and would like to get involved with your own online promotion.

I love WordPress.com because you can have a website where ordinary people can update their content without paying for web hosting, graphic design and web development.

Not that those things are wrong, of course, but you can always build up towards having them as your business and brand grows.

Some examples in action:

Some of my pending projects that will be using WordPress.com:

  • Triple M Entertainment
  • Stars Of Africa Football Academy
  • Masauko Chipembere (from Blk Sonshine)
  • The Production Person

The long version:

WordPress.com is a hosting platform that utilizes the same WordPress software that anyone can download from WordPress.org.

With WordPress.com, the hosting and managing of the software is taken care of for you.

With the freestanding WordPress.org software, you need to install it on your own server or a 3rd party hosting provider.

WordPress.com Benefits

  • It’s free and much easier to set up
  • Everything is taken care of: setup, upgrades, spam, backups, security, etc.
  • Your website / blog is on hundreds of servers, so it’s highly unlikely it will go down due to traffic
  • Your content is backed up automatically
  • You get extra traffic from the WordPress.com community
  • Your dashboard is secure (SSL) making it even safer to log in on shared networks

WordPress.com Cons

  • Provides 170+ themes (and adding more every day), but you cannot upload a custom theme
  • You can’t modify the PHP code behind your blog
  • You can’t upload plugins

If you are a web developer, or you are happy to pay a web developer for their time, here are the benefits of WordPress.org:

WordPress.org (self-hosted) Benefits

  • Ability to upload themes
  • Ability to upload plugins
  • Great community
  • Complete control to change code if you’re technically minded

However, for me, the Cons far out-weigh the Benefits:

WordPress.org (self-hosted) Cons

  • You need a good web host, which can get expensive.
  • Requires more technical knowledge to set up and run
  • You’re responsible for stopping spam
  • You have to handle backups
  • You must upgrade the software when a new version comes out
  • If you get a huge spike in traffic your site will probably go down unless you have a robust hosting setup

Why I love WordPress.com

For no charge, WordPress.com provides web hosting, unlimited database storage with redundancy and backups, automatic software upgrades, community support forums, multi-lingual administration and themes, real-time traffic stats, comment tracking, blog and post rankings and other features not available anywhere else. These features will always be free for blogs started on WordPress.com.

WordPress.com offers paid upgrades as a way to provide premium features without forcing people to host their website / blogs elsewhere. These upgrades are optional.

  • Currently over 170 themes to choose from, some are Premium, but most are Free.
  • Integrated Statistics on where your visitors are coming from, and a whole lot more.
  • Excellent support available from fellow users (on Forums) and WordPress staff.
  • Robust server back ups.
  • Multiple users, great for clubs, communities, bands and so on.
  • Mobile-friendly

Resources for this article:

WordPress.com, WordPress, and WordPress.org

The Features You’ll Love

Posted in Facebook, Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Tourism

The Facebook Timeline Countdown Is Ticking: Update Your Page This Week | Baker Marketing

This Friday, March 30, 2012, all Facebook business Pages will be migrated across to the new-look Timeline layout.

This means that the Facebook Page you have worked so hard to set up with its welcome page and long profile image, will shortly be turned on its head.

via The Facebook Timeline Countdown Is Ticking: Update Your Page This Week | Baker Marketing.

Posted in Facebook, Online Marketing, Social Media, Technology Made Easy, Tips and Hints, Twitter

Google Will Change Web Marketing in 2012

Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn’t need to own all of the information in the world, but does own the methods of accessing that information — as well as the ability to advertise to people who use that access. – Brian Whalley

via Google Will Change Web Marketing in 2012 – Brian Whalley – Harvard Business Review.