Photography and Marketing

Since February 2012, I have been working on a series of photos of people with interesting eye colours. The shoots consist of close-up eye photos for everyone and face shots for half of them. After doing a couple people at a time over weekends and eventually setting up bigger groups, I am close to 100 people for the project now. I have had to use my experience in photography and marketing theory to reach a large number of people. I explain the approaches I used in this blog series. Hopefully this advice can be applied to people working on their own projects, films or products.

Be Remarkable

I’ve receieved some very positive reactions from people I’ve showed the photos to and after photographing someone in a way they haven’t seen before.  I’ve had some challenges approaching friends, acquantainces and strangers – it seems that eyes are a personal and an…

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