Almost all the recent fan messages on the Sugarman.org website are from people saying they have never heard of Rodriguez before. Many even apologize for not listening to him in the 1970s.
I can’t remember when exactly I first heard ‘Cold Fact’. For me his music just always seemed to have been there. A number of the mixtapes from my teenage years show “Sugar Man”, “Rich Folks Hoax” and “I Wonder” as being from 1973/74 when I was about 14/15.
I was wrong, of course, but didn’t know that until much later.
A long time ago, I compiled a series of C90 mixtapes called The Story Of Rock, with all the information lovingly catalogued and hand-written in hard cover books.
Page 13 of Book 7 shows the track listing for “The Story Of Rock 1973 to 1974” and includes the following songs:
- Long Train Running – The Doobie Brothers
- We Live – Xit
- Sugar Man – Rodriguez
- Radar Love – Golden Earring
- Smoke On The Water – Deep Purple
- Sweet Home Alabama – Lynyrd Skynyrd
- The Ballad Of Casey Deiss – Shawn Phillips
- Rich Folks Hoax – Rodriguez
- We’re An American Band – Grand Funk Railroad
Other artists include Led Zeppelin, The Allman Brothers Band, Yes, Focus, Chicago and more. And Rodriguez was the only one that got two entries! The next page shows “The Story Of Rock 1974 to 1976” and includes “I Wonder” alongside songs by Black Sabbath, Jethro Tull, Thin Lizzy, Rory Gallagher, Pink Floyd, Genesis, David Bowie, Frank Zappa, Uriah Heep, Nazareth and others.
I am finding it impossible to imagine what it must be like to not grow up listening to his music alongside all those other well-known classic rock bands. I know I never heard him on the radio, but that wasn’t that strange as a number of my “Story Of Rock” artists didn’t get much radio play any way.
But that he wasn’t famous in the rest of the world, didn’t cross my mind. When I first discovered the internet during the 1996 Festive Season, I could find information on Pink Floyd and Deep Purple, however I could find nothing on Rodriguez. And that started me on a quest, that just seems to be continuously having happy endings.
Without trying to sound too melodramatic, I would not be living the life I do now, and earning my income from doing what I love, if it was not for Rodriguez and all the sparks that he ignited.