Why you should be using WordPress.com for creating a Web Presence

and the differences between WordPress.com and WordPress.org

The Yoga Factor
The Yoga Factor

The quick version:

People need to Find You and Talk To You.

Finding you is called Marketing and talking to you is called Sales.

I have now just saved you 3 years of study at University.

Yes, it is that simple.

A WordPress.com website is the perfect tool for marketing and sales without breaking the bank, especially if you are passionate about your business and would like to get involved with your own online promotion.

I love WordPress.com because you can have a website where ordinary people can update their content without paying for web hosting, graphic design and web development.

Not that those things are wrong, of course, but you can always build up towards having them as your business and brand grows.

Some examples in action:

 

The long version:

WordPress.com is a hosting platform that utilizes the same WordPress software that anyone can download from WordPress.org.

With WordPress.com, the hosting and managing of the software is taken care of for you.

With the freestanding WordPress.org software, you need to install it on your own server or a 3rd party hosting provider.

WordPress.com Benefits

  • It’s free and much easier to set up
  • Everything is taken care of: setup, upgrades, spam, backups, security, etc.
  • Your website / blog is on hundreds of servers, so it’s highly unlikely it will go down due to traffic
  • Your content is backed up automatically
  • You get extra traffic from the WordPress.com community
  • Your dashboard is secure (SSL) making it even safer to log in on shared networks

WordPress.com Cons

  • Provides 170+ themes (and adding more every day), but you cannot upload a custom theme
  • You can’t modify the PHP code behind your blog
  • You can’t upload plugins

If you are a web developer, or you are happy to pay a web developer for their time, here are the benefits of WordPress.org:

WordPress.org (self-hosted) Benefits

  • Ability to upload themes
  • Ability to upload plugins
  • Great community
  • Complete control to change code if you’re technically minded

However, for me, the Cons far out-weigh the Benefits:

WordPress.org (self-hosted) Cons

  • You need a good web host, which can get expensive.
  • Requires more technical knowledge to set up and run
  • You’re responsible for stopping spam
  • You have to handle backups
  • You must upgrade the software when a new version comes out
  • If you get a huge spike in traffic your site will probably go down unless you have a robust hosting setup

Why I love WordPress.com

For no charge, WordPress.com provides web hosting, unlimited database storage with redundancy and backups, automatic software upgrades, community support forums, multi-lingual administration and themes, real-time traffic stats, comment tracking, blog and post rankings and other features not available anywhere else. These features will always be free for blogs started on WordPress.com.

WordPress.com offers paid upgrades as a way to provide premium features without forcing people to host their website / blogs elsewhere. These upgrades are optional.

  • Currently over 170 themes to choose from, some are Premium, but most are Free.
  • Integrated Statistics on where your visitors are coming from, and a whole lot more.
  • Excellent support available from fellow users (on Forums) and WordPress staff.
  • Robust server back ups.
  • Multiple users, great for clubs, communities, bands and so on.
  • Mobile-friendly

Resources for this article:

WordPress.com, WordPress, and WordPress.org

The Features You’ll Love

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6 thoughts on “Why you should be using WordPress.com for creating a Web Presence

  1. davidrwells Monday, 16th July 2012 / 5:32 am

    I am a long time wordpress fan and been using it since it’s early days. Though I have used other platforms like Joomla and Drupal as well. But undoubtedly WordPress is the best CMS platform.

  2. Brian Currin Saturday, 30th June 2012 / 5:36 am

    Not sure you would actually get more traffic by making a switch … online marketing is an ongoing process that includes many elements.

  3. Jeremy Russell Friday, 29th June 2012 / 5:01 pm

    This might sound like a stupid question, but how would one get more traffic from switching to a .com from a wordpress.com blog. I’ve been thinking about switching. Thank you.

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