Traditional Advertising is Truly Dead | Copyblogger

Here are three steps to creating a “campaign” that will last:

  1. Build a minimum viable audience with useful, educational, and entertaining content.
  2. Listen carefully to their frustrations, fears, problems, and desires.
  3. Create or adapt products and services that better serve them.

— Robert Bruce

via Traditional Advertising is Truly Dead | Copyblogger.

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