These are not the fans you looking for

Over the last while I have noticed the following type of marketing approach:

“If you are bored, please listen to our radio show”

“If you have nothing else to do, please come to our concert / gig / show”

“If you have some spare time, could you please …?”

Are these really the people you want as your fans?

People that are bored and have nothing else to do.

Time to set your sights a little bit higher.

If you don’t believe that what you do is important, then why should anybody else.

Create an experience that is unmissable, and people will find the time, whether it is spare or not, and not only because they have absolutely nothing better to do.

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2 thoughts on “These are not the fans you looking for

  1. Brian Currin, Music Fan | Web Marketer Wednesday, 4th April 2012 / 7:00 am

    Yeah, I do get the attempt at humour, which I guess can work with some people that actually understand irony, but many don’t.

    Unfortunately an attitude of “like me, if there is nothing better to like” can start to permeate one’s existence.

  2. diePEER Tuesday, 3rd April 2012 / 9:09 am

    Have to agree, although some people try to use it as a “dry humor” approach which works in some occasions, but won’t if you tell them you are their last option when bored. That’s like selling cars and telling them to buy yours after they’ve looked everywhere else. If you don’t believe in your product why should the public?

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