Posted in Opinion, Performances, Resources, SA Music, SA Rock Digest

These are not the fans you looking for

Over the last while I have noticed the following type of marketing approach:

“If you are bored, please listen to our radio show”

“If you have nothing else to do, please come to our concert / gig / show”

“If you have some spare time, could you please …?”

Are these really the people you want as your fans?

People that are bored and have nothing else to do.

Time to set your sights a little bit higher.

If you don’t believe that what you do is important, then why should anybody else.

Create an experience that is unmissable, and people will find the time, whether it is spare or not, and not only because they have absolutely nothing better to do.


Playlist Creator | Web Marketer The son of a church organist father and pianist mother, South African born Brian Currin grew up surrounded by music. In his pre-teen years he realised that he had no real talent for playing music and he couldn't sing, so he immersed himself in the world of music by listening, exploring and researching. Which he still does today. He spent many years in corporate sales and marketing until his involvement in the re-discovery of Rodriguez, opened up a whole new world for him. He is very involved in promoting South African music, and is the co-owner of a number of music-related websites including which he founded in 1999.

2 thoughts on “These are not the fans you looking for

  1. Have to agree, although some people try to use it as a “dry humor” approach which works in some occasions, but won’t if you tell them you are their last option when bored. That’s like selling cars and telling them to buy yours after they’ve looked everywhere else. If you don’t believe in your product why should the public?

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