Online Advertising on Google and Facebook

Google Ads are shown as “sponsored links” on Google Search Results Pages.

Google Ads

These Ads appear based on what people are searching for and Google does not require you to log-in, so these Ads tend to be based on what you are looking for.

On the other hand Facebook Ads are targeted at people more specifically.

Facebook Ads

Why do I get so many Facebook ads for Over 50’s dating sites?

Because Facebook knows I am over 50 and single.

I find this a bit intrusive though.

It is great from a marketing perspective, but surely people don’t like being targeted that directly.

I know I don’t, so I tend to ignore all Facebook ads.


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