Posted in Online Marketing

The 7 Essential Truths About Social Media |

  1. It’s not a “strategy” (it’s just a tool to communicate)
  2. It’s not a panacea for all that ails your business (no magic wands there)
  3. It opens up your world by leaps and bounds (in ways you’ll never think possible)
  4. It will expose your “analog” weaknesses (so be careful when you jump in)
  5. It can, if not managed properly, make the user terribly unproductive (don’t I know it)
  6. It has some of the best people you will ever know practicing it (if you’re serious about building real friendships & business relationships)
  7. It’s not going away (so learn how to use it)

via The 7 Essential Truths About Social Media |


Playlist Creator & Web Marketer. The son of a church organist father and pianist mother, South African born Brian Currin grew up surrounded by music. In his pre-teen years he realised that he had no real talent for playing music and he couldn't sing, so he immersed himself in the world of music by listening, exploring and researching. Which he still does today. He served in the military for five years, then spent many years in corporate sales and marketing until his involvement in the re-discovery of Rodriguez, opened up a whole new world for him. He was the Content Editor for Rhythm Online, South Africa's first online music store, from 2006 to 2012. He ran Mabu Vinyl, the iconic music store seen in the Oscar-winning "Searching For Sugar Man" film from 2013 to 2019. His voice could be heard on the streaming radio station All Jazz Radio where he hosted the Vagabond Show from 2012 to 2019. He is very involved in promoting South African music, and is the co-owner of a number of music-related websites including which he founded in 1999.

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