Posted in Online Marketing

How Small Businesses Can Improve Their Relations With Customers Through Social Media – Search Engine Watch (SEW)

The big question for small business owners five years ago was, “Should I use Google instead of yellow pages to attract new customers?” Now Google is commonly used by SMBs and that question gave way to a new one: “Do I need to be using social media?”

Social media is a much more complex issue than the Google versus yellow pages debate. With dozens of options, most small businesses can’t decide where to invest their limited time. Many become overwhelmed and end up doing nothing. So, what to do?

via How Small Businesses Can Improve Their Relations With Customers Through Social Media – Search Engine Watch (SEW).

Author:

Playlist Creator & Web Marketer. The son of a church organist father and pianist mother, South African born Brian Currin grew up surrounded by music. In his pre-teen years he realised that he had no real talent for playing music and he couldn't sing, so he immersed himself in the world of music by listening, exploring and researching. Which he still does today. He spent many years in corporate sales and marketing until his involvement in the re-discovery of Rodriguez, opened up a whole new world for him. He is very involved in promoting South African music, and is the co-owner of a number of music-related websites including www.rock.co.za which he founded in 1999.

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