Posted in Online Marketing

The secret of getting permission to share your ideas.

Think of marketing on the internet like attending a conference.

Firstly you could choose not to attend and hope that people will track you down by traditional methods.

Or you could stand in the corner with your business cards and really flashy (and expensive) brochures and wait for people to come up to you and speak to you.

That’s like having a website.

No matter how beautiful it is, you are still waiting, wishing and hoping that people will find you. Of course your graphic designers and web developers are happy because they’ve been paid to create this masterpiece.

Or you can move around the conference and talk to people and hand out your brochures.

Now you are starting to actually keep your website up-to-date and search engine optimized.

Or you can stand up on the stage and talk with passion about your business to a captive audience, people who want to be there and hear your opinions.

You now have permission to share your ideas. And you can engage with people.

But how do you get invited onto that stage? And how do you get invited back?

That’s social media marketing, and it doesn’t happen overnight.

It requires passion and perseverance.

But it is so worth it.


Playlist Creator & Web Marketer. The son of a church organist father and pianist mother, South African born Brian Currin grew up surrounded by music. In his pre-teen years he realised that he had no real talent for playing music and he couldn't sing, so he immersed himself in the world of music by listening, exploring and researching. Which he still does today. He served in the military for five years, then spent many years in corporate sales and marketing until his involvement in the re-discovery of Rodriguez, opened up a whole new world for him. He was the Content Editor for Rhythm Online, South Africa's first online music store, from 2006 to 2012. He ran Mabu Vinyl, the iconic music store seen in the Oscar-winning "Searching For Sugar Man" film from 2013 to 2019. His voice could be heard on the streaming radio station All Jazz Radio where he hosted the Vagabond Show from 2012 to 2019. He is very involved in promoting South African music, and is the co-owner of a number of music-related websites including which he founded in 1999.

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