SmartBlog On Social Media » Social-media rockstars’ best practices: Part 2 — Avoiding waste

In fact, the act of “putting a human face” on a company may be the most profitable thing anybody can do on the social-media platform. That could look like “wasting time” to a lot of outsiders (and economists and accountants, for that matter), but to them I say this: Ignore opportunities for humanity at your peril. – Terry Starbucker

via SmartBlog On Social Media » Social-media rockstars’ best practices: Part 2 — Avoiding waste.

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