Google Shares Its Viewpoint on Earning Quality Links | WebProNews

Google Shares Its Viewpoint on Earning Quality Links | WebProNews.

The first piece of advice Google gives is to get involved with the community around your topic. If you were still not convinced that social media plays a very big role in search, consider this is coming straight from Google.

Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather links and they’re likely to have no positive impact on your site’s performance over time. If your site’s visibility in the Google index is important to you it’s best to avoid them

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