Lefsetz Letter » Blog Archive » The Long Haul

Old wave media believes you use social media to spread the word. No, you infect fans, and then THEY spread the word on social media. And it can take a very long time to happen. And if you go for profits too soon, if you don’t continue to improve the underlying product, you end up with something like MySpace. A hit for a minute, then toast.

via Lefsetz Letter » Blog Archive » The Long Haul.

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