Social media commitment « Confessions of a web guy

Without commitment you’re going off half-cocked. Don’t just dip your toes in the water by setting up a Twitter account or Facebook fan page and putting your news on there, it won’t work, it won’t grow. You need to set aside the resources, whether that be people in your office with the time to do it or money for a consultant. Use these resources to do it properly. Listen and engage.

via Social media commitment « Confessions of a web guy.

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