A blog is your foundation and starting point for strategically getting your message out to the world.
Using your blog as your hub, or home base, not only provides a presence on the web where you can go deep and intimate with your prospects and customers, it’s also a money-saving tool. A blog is far less expensive to build, design and maintain than a traditional static website that may cost thousands of dollars.
Your blog is where you have the opportunity to demonstrate your expertise, expose your personality and give your audience the chance to get to know, like and finally trust you as you share valuable, useful content that makes their lives better.
Keep in mind that a blog is a search engine magnet. When you post consistently and constantly, the search engines tend to index your content more frequently. Using keywords relevant to what your target audience is looking for gives your content a good chance of being in the top results in searches. You become visible and findable on the web.