Three ways to create an effective web presence:
- Facebook Business Page
- WordPress Blog Website
- Your own website
Facebook is the place to be thanks to their huge growth. Creating a business page costs nothing, however everybody’s pages have the same look. Very easy to update and engage with people who “like” you.
WordPress Blog Website
A blog is an instantly, easily and frequently updated website. – Andy Wibbels, author of Blog Wild!
WordPress blogs have over 80 themes to choose from currently and they seem to be adding new ones every couple of weeks. So better than Facebook for self-expression. WordPress is very search engine friendly and easy to update. You can post to your blog simply by sending an email, including images. Blog posts can also appear on your Facebook notes and wall automatically. And use Twitter to promote and broadcast your blogging activities, again automatically.
Ok, here is where you have the most control, however unless you are a web designer, a graphic designer, a web developer and a web host, there are a number of costs to consider. Custom web design, web hosting, cost of web development, costs of updating, search engine optimization and much more. And these are ongoing costs.
So depending on your skills level, net-savviness and what you choose to spend on building your online reputation, start with a Facebook Page, then a WordPress Blog (with an associated Twitter profile) and then a full-bodied, self-controlled website.
See http://webmarketer.co.za for more information