Posted in Online Marketing

Die Antwoord sign to Interscope records.

Die Antwoord sign to Interscope records.

musicalmover | March 13, 2010 at 1:47 pm

Die Antwoord
Die Antwoord


So it’s official, Die Antwoord has just been signed to Interscope records. The record label boasts other famous artists like Lady Gaga,Snow Patrol, Dr Dre, 50 cent, Black Eyed Peas and Limp Bizkit.

Never fear, signing to a major record label won’t change Die Antwoord. Promise. Not conforming is what they do best.

Die Antwoord, consists of “Ninja”, “Yo-landi Vi$$ser” and DJ Hi-Tek. Their video for“Enter the Ninja” became a hit on the internet and propelled them to worldwide fame.

The record deal will serve as a platform for international exposure (even more so than before). They also have Neill Blomkamp (of District 9) set to direct their next video.

It’s “they’ll likely be performing at the Coachella festival, and a film is in the works” One described as something “like an hour-long introduction to a music video, like Thriller, only you can eat popcorn while you watch it at the cinema” says Ninja to Boing Boing

He tells them of their meeting with Interscope ” Jimmy Iovine was telling me all about how badly their business has been harmed by the internet,” Ninja says, sipping black coffee. ” I can understand that but I said, ‘Jimmy, I want to give you a piece of samurai advice: Become the enemy.”

Now that’s Zefness to the max.


Playlist Creator & Web Marketer. The son of a church organist father and pianist mother, South African born Brian Currin grew up surrounded by music. In his pre-teen years he realised that he had no real talent for playing music and he couldn't sing, so he immersed himself in the world of music by listening, exploring and researching. Which he still does today. He served in the military for five years, then spent many years in corporate sales and marketing until his involvement in the re-discovery of Rodriguez, opened up a whole new world for him. He was the Content Editor for Rhythm Online, South Africa's first online music store, from 2006 to 2012. He ran Mabu Vinyl, the iconic music store seen in the Oscar-winning "Searching For Sugar Man" film from 2013 to 2019. His voice could be heard on the streaming radio station All Jazz Radio where he hosted the Vagabond Show from 2012 to 2019. He is very involved in promoting South African music, and is the co-owner of a number of music-related websites including which he founded in 1999.

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