Music Exchange 2010 – talking on Creating a cost effective Web presence

DAY 1 –
MONDAY 22 MARCH 2010

Schedule Detail
9.45am
Opening Welcome

Karl
Gostner,
General Manager, Primedia, Cape Town (94.5Kfm and Cape
Talk)

10am
to 10:45am
The passion of music

Sipho
“Hotstix” Mabuse,
Former, Current and Future

Musician

Why is it that musicians don’t stay
around for long enough to reap the rewards from their efforts?
Sipho “Hotstix” leads us through five decades of love,
passion and faith in the dream.

10.45am Break
11:00am
to 12:00am
An overview of the global
music industry

Charles
Goldstuck
CEO of TouchTunes Interactive Networks. Former President
and COO of the Bertelsmann Music Group (US), a division of Sony Music
Entertainment

A Q&A session covering an overview
of the current worldwide music industry, the challenges facing independency
and the opportunities rising from the ashes. (Moderated by Martin Myers)

12:00am
to 12:40pm
Producers, Songwriters
and the life blood to your hits

What happens in studio, how to get
the best out of your time in studio, what does the engineer, the producer
and the songwriter deliver (should you even consider co-writes?

(Moderated by Peter Lacey))

  • Brian O’Shea (Saron
    Gas, Sugardrive, Arno Carstens)
  • Aron Turest-Swartz (Freshlyground)
  • Gabi Le Roux (Engineer/Producer)
  • Theo Crous (Producer/Songwriter)

12:40pm
to 12:50pm
10 tips to breaking international

Yoel
Kenan,
CEO Africori, former Senior Vice President International
Marketing BMG, former CEO mp3.com

12:50pm
to 2pm
Lunch
2:00pm
to 2:45pm
Needle-time, the inside
job

Nicholas
Motsatse,
CEO South African Music Rights Organisation (SAMRO).

An overview of the changing revenue
landscape, the various bodies that govern, control and protect you as
a musician. A specific look at needle-time and the challenges
facing collection of revenue.

2:45pm
to 3:05pm
An open forum for your
questions relating specifically to revenue avenues you are currently
not seeing.

Nicholas
Motsatse,
CEO South African Music Rights Organisation (SAMRO).

Nicholas will be specifically asked
to respond to the ongoing copyright tribunal dispute between SAMPRA,
AIRCO, SARRAL and SAMRO currently underway where various bodies are
claiming to control the needle-time rights.
(Moderated by Peter Lacey)

3:05pm Break
3:15pm
to 4:05pm
Hey, I got my money,
who needs a contract

Nick
Matzukis,
Academy of Sound Engineering

Last year’s most popular topic returns
in two guises. We will look at both the recording side of the business
(record contracts, 360 degree deals, licensing and distribution deals)
and publishing contracts (sync licensing, songwriter contracts and Deeds
of assignment). How to get the most out of giving your music away.

4:05pm to 4:25pm Break
4:25pm
to 5pm
Subscribe yourself

Jake Larsen,
Head of Music Nokia Middle East and Africa

As the industry quite literally turns
itself on its head we hear from one of the companies at the forefront
of the new media world. What does music mean to Nokia and how
are they taking music to a world market? IS subscription the way of
the future

5:00pm
to 6:00pm
New licensing, marketing
and revenue opportunities from online and mobile social networks.

Dave Duarte,
Managing Director Huddlemind, Programme Director UCT Graduate School
of Business

This talk will look at the opportunities and challenges presented by
social-media as people share and discover music online through social
search channels like Facebook, YouTube and
MySpace as well as a plethora of blogs, tweets and recommendation engines.
Despite a deeply embedded online culture of not
paying for music, a host of new revenue opportunities abound.

DAY 2 –
TUESDAY 23 MARCH 2010

Schedule Detail
10am
to 11:00am
Keeping it Real –
South African Success Stories.

We let some of South Africa’s top
talent talk to us about their experiences in the industry. (Moderated
by Peter Lacey)

  • Sipho
    “Hotstix” Mabuse
  • Andrew
    Mac
    , Mac Stanley
  • Peter
    Pote
    , Evolver
  • Verity
  • Neo
    Muyanga
    , BLK Sunshine
  • Zaki Ibrahim
11am
to 11:20am
The Digital Year in Review

Gillian Ezra,
Sales Director Exactmobile

We look at the statistics for 2009 and
how they will affect your business going forward. Where are the success
stories, and who should you be steering clear of. An overview of the
digital landscape with a practical focus.

  • Formats eg full track v ringbacktones
  • Where to sell eg MTN Play,
    VC, Omniphone
  • Subscription services
  • Streaming
  • Digital royalties
11:20am Break
11:30pm
to 12:30pm
The physical side of
digital – creating a cost effective Web presence

Brian
Currin,
Web Marketing Consultant

How to create an effective web presence
without breaking the bank. Utilizing free tools and platforms to get
your message and music out there.

12:30pm
to 12:40pm
New business proposals,
New applications, New technologies, New models. What to do?

Yoel
Kenan,
CEO Africori, former Senior Vice President International
Marketing BMG, former CEO mp3.com

12:40pm
to 2pm
Lunch
2:00pm
to 3:15pm
What is more important,
a digital profile or a strong traditional media presence.

Bringing together the pros from radio,
TV, online and print we discuss the importance of media in the music
industry and who has what role to play for success.

(Moderated by Diane
Coetser)

  • Miles
    Keylock
    , Music Journalist
  • Jason Curtis, Music
    Journalist
  • Karl
    Gostner
    , General Manager, Primedia Broadcasting, Cape Town
  • Evan Milton, Music
    Journalist
3:15pm Break
3:15pm
to 4:15pm
Whose more important
– an accountant, a manager, a publicist or a booking agent?

Well that depends doesn’t it. We’ll
assemble a couple of each and let them slug it out in front of you.
(Moderated by Martin Myers)

  • John Langford, COO,
    Big Concerts
  • Sean
    Wienand
    , Managing Director, Headline Artists
  • Roach, African Dope
    Records
  • Doug Davenport, Manager
    Evolver One
  • Sipho
    “Hotstix” Mabuse
4:15pm Break
4:30pm
to 5:10pm
The synchronization business
– Hype or Reality!!

David Alexander, CEO, Sheer Publishing

A step-by-step guide to placing your
music in film, TV and games both locally and internationally.
Why your publisher remains an essential partner in the process.

5:10pm
to 5:30pm
Closing Address

  • Martin
    Myers
    – Moderator
  • Peter
    Lacey
    – Moderator

9pm Showcase Evening,
Mercury Live, Cape Town

DAY 3
– WEDNESDAY 24 MARCH 2010 (OPTIONAL)

Schedule Detail
10am
to 12:00am
Embracing
New Media Tools for maximum exposure
.

Brian
Currin,
Web Marketing Consultant

Tips and Techniques for setting up:

  • WordPress
    Blog
  • Twitter Profile
  • Facebook Fan Page
  • Soundcloud Profile

Delegates will leave the workshop
with the skills to start promoting themselves and their music online.

10am
to 12:00am
The different types of
income streams and royalties in the music business

Nick
Matzukis,
Music Industry Lawyer

  • How to understand and distinguish
    them
  • How to make sure you are
    extracting the maximum from them
  • We will cover all the different
    forms of direct revenue created by musicians, from recording royalties,
    to publishing income, synchronisation income to needle-time

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