Posted in Online Marketing

Music Exchange Demos Go Digital


Delegates encouraged to submit demo material online

Cape Town, 3 March 2010: In line with the digital theme for this year’s Music Exchange, delegates attending the conference will have the opportunity to upload their demo material on Their tracks will be published in streaming format along with a band photograph and biography, giving them exposure to many industry experts and fellow colleagues in the music industry.

Last year bands were selected to perform at a showcase, however this year, up to 18 tracks will be hand picked and made available for download in MP3 format in a digital compilation entitled “The Best of Music Exchange 2010.” The qualifying performing artists will be announced on the last day of the 2-day conference on 23 March 2010.

Artists are requested to upload their demos together with a photograph and a short biography no later than Thursday 18 March 2010. Only paying delegates will qualify to be featured on the Website in streaming format and on the MP3 compilation. Demos can be submitted via the Soundcloud drop box on the Music Exchange web page or directly on

Music Exchange is South Africa’s first independent music conference and will be held on 22 and 23 March 2010 at Protea Hotel Victoria Junction in Cape Town.


For more information contact: Martin Myers Founder, Music Exchange

+27 83 448 4475

Notes to Editors:

Tickets are available for R900 for both days through Requests for media accreditation must be made through Tim Hill,

About Music Exchange

Music Exchange is South Africa’s first independent music conference and is the brainchild of industry professionals Martin Myers, a long-standing publicist, and Peter Lacey, Managing Director of Musketeer Records.

The inaugural conference was held in Cape Town in March 2009. The 2-day event was jam-packed with keynote talks and panel discussions and delegates had access to over 20 big shots in the South African and international music arena. The topics covered were vast – from contract discussions to the age of digital delivery and beyond.

The conference continues in 2010 and aims to give budding musicians, singers, songwriters, promoters etc. an insight into the workings of the business as well as the opportunity to ask hard hitting questions of those professionals who “know it all”!

South Africa has unbelievable talent and the conference aims to give people in the music industry the insights and knowledge through the exchange of information that will empower them to make a living out of their passion for music.

2010 sees SAMA Lifetime Achievement Award winner and Platinum selling musician and performing artist Sipho “Hotstix” Mabuse come on board as a partner.


Playlist Creator & Web Marketer. The son of a church organist father and pianist mother, South African born Brian Currin grew up surrounded by music. In his pre-teen years he realised that he had no real talent for playing music and he couldn't sing, so he immersed himself in the world of music by listening, exploring and researching. Which he still does today. He served in the military for five years, then spent many years in corporate sales and marketing until his involvement in the re-discovery of Rodriguez, opened up a whole new world for him. He was the Content Editor for Rhythm Online, South Africa's first online music store, from 2006 to 2012. He ran Mabu Vinyl, the iconic music store seen in the Oscar-winning "Searching For Sugar Man" film from 2013 to 2019. His voice could be heard on the streaming radio station All Jazz Radio where he hosted the Vagabond Show from 2012 to 2019. He is very involved in promoting South African music, and is the co-owner of a number of music-related websites including which he founded in 1999.

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