“This year for the first time in 23 years, Pepsi will not have ads in the Super Bowl telecast. No Cindy Crawford, Britney Spears or Justin Timberlake. Instead it is redirecting the millions it has spent annually to the Internet. Pepsi has chosen to give away over $20 million in a social media play it is calling The Pepsi Refresh Project, debuting in 2010.
via Pepsi Forgets Super Bowl Advertising And Goes Super Social Media Marketing « Jeffbullas’s Blog.
Brian Currin 