Posted in Online Marketing, South African Music

Why doesn’t my website show up in Google or other search engines?

This is probably the question I get asked most from people who have put up websites and then sat back waiting for the world to find them.

Why doesn’t my website show up in Google or other search engines?

As much as we might like to think otherwise, the world is not looking for you specifically. If they were, they could just type your web address i.e. directly into the address bar of their favourite browser and up would pop your website.

What people on the internet are looking for is solutions to their problems, and if your website offers the right solution, then it needs to appear on the first page of search results.

For example, I would like to have music people (musicians, studios, labels, shops) who live in Cape Town, and who are looking for help with online marketing, find me.

Search “online music marketing cape town” on Google and see the results.

And then search on Bing, another popular search engine.

Or Yahoo.

And try searching for “marketing south african music on the web

So who are you talking to about your online marketing?

Contact me

Further reading


Playlist Creator & Web Marketer. The son of a church organist father and pianist mother, South African born Brian Currin grew up surrounded by music. In his pre-teen years he realised that he had no real talent for playing music and he couldn't sing, so he immersed himself in the world of music by listening, exploring and researching. Which he still does today. He served in the military for five years, then spent many years in corporate sales and marketing until his involvement in the re-discovery of Rodriguez, opened up a whole new world for him. He was the Content Editor for Rhythm Online, South Africa's first online music store, from 2006 to 2012. He ran Mabu Vinyl, the iconic music store seen in the Oscar-winning "Searching For Sugar Man" film from 2013 to 2019. His voice could be heard on the streaming radio station All Jazz Radio where he hosted the Vagabond Show from 2012 to 2019. He is very involved in promoting South African music, and is the co-owner of a number of music-related websites including which he founded in 1999.

5 thoughts on “Why doesn’t my website show up in Google or other search engines?

  1. I am not talking about SEO per se in this blog post, but rather the fact that I must be doing the right things, as the results speak for themselves.

    And large fanbases are less important than a small bunch of people who really “get” what you do.

  2. I didn’t fully understand where you were coming from, apologies. Isn’t SEO a bit of a mind field though? More to do with confusing and changing google algorithms and location consideratons? Open to much debate!

    Is successful online marketing got more to do with having a large fellowship on twitter, large fanbases on facebook or myspace, as many inbound links to your main website as possible? Making it as easy as possible to reach as many like minded people in a short space of time? To help push the service or item, or band?

  3. I thought the answer to that question lay with the hosting companies? My host requires two to three months before I’m able to find my websites through the search listings, despending on site popularity in a given area.

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