Posted in Online Marketing

Why is blogging important?

Think of going to a conference and handing out your business cards or brochures.

Having your own website is like standing in the corner hoping people will come up to you and ask for your business card.

Facebook is like standing in a group with a bunch of your friends. They’ve probably all already got your business card … well they are your friends after all.

Now using a WordPress Blog is like standing on the stage doing a presentation about who you are and what you can do.

Ideally you should have all three (and more), but you need to start with a blog.

I will talk about Twitter in a separate blog post.

And Google loves WordPress … see the images below on how quickly Google finds the latest blog posts.

Some recent blogs I have set up and manage on behalf of my clients.

For more info please visit


Playlist Creator & Web Marketer. The son of a church organist father and pianist mother, South African born Brian Currin grew up surrounded by music. In his pre-teen years he realised that he had no real talent for playing music and he couldn't sing, so he immersed himself in the world of music by listening, exploring and researching. Which he still does today. He served in the military for five years, then spent many years in corporate sales and marketing until his involvement in the re-discovery of Rodriguez, opened up a whole new world for him. He was the Content Editor for Rhythm Online, South Africa's first online music store, from 2006 to 2012. He ran Mabu Vinyl, the iconic music store seen in the Oscar-winning "Searching For Sugar Man" film from 2013 to 2019. His voice could be heard on the streaming radio station All Jazz Radio where he hosted the Vagabond Show from 2012 to 2019. He is very involved in promoting South African music, and is the co-owner of a number of music-related websites including which he founded in 1999.

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