Creating a cost effective web presence

Using modern social media platforms and tools it is very easy to create an effective web presence without breaking the bank.

Do as many as possible of the following:

• Register a domain name
• Create a Gmail account
• Create a one-page website with embedded feeds
• Create a WordPress Blog
• Create a Twitter profile
• Create a Facebook profile and / or page
• Create a Flickr and / or Slide.com profile
• Create a Fanbridge profile
• Create a YouTube profile
• Create a MySpace profile (for musicians)
• Create a Soundcloud profile (for musicians)
• Blog often.

Recent examples:

http://martinmyers.co.za
http://mabuvinyl.co.za
http://justinbergh.com
http://blksonshine.com
http://goodlucklive.com
http://hotstudsearrings.co.za
http://rockfest.co.za
http://saturnreturns.co.za
http://dc-caterers.co.za

And remember not to agonize too much over the look and feel of your website and profiles.

It is more important to get them live and to start engaging with people.

Need help?

Find me here:
http://briancurrin.com
http://facebook.com/briancurrin

Fans That Rock

Fans That Rock is a collaborative effort between Martin Myers Marketing and Publicity and Brian Currin Online Marketing, to promote South African Music, Tourism, Fashion, Sport and more.

http://fansthatrock.com

Top Five Google Search for “online music marketing south africa”

Google search for “online music marketing south africa“

Not only do I come up in the Top Five … I am the Top Five …

Same with Yahoo

And Four out of Five on Bing.com

So who are you using to promote your music online?

What colour is your telephone?

Does it really matter what colour your telephone is?

What is really important is whether people are contacting you to engage with you, and if you are making calls to engage with others.

So you have a pretty yellow phone with pink polka dots and it has all the latest gadgets and gimmicks, and your number is in the phonebook.

And you sit there waiting for clients to call.

Much like a website.

Don’t agonize over the look and feel and how pretty it is, and does it have all the latest gimmicks.

350 million Facebook users (whose pages all look pretty similar, don’t they?), can’t be wrong.

Are people finding you, trusting you and engaging with you?

A phone is just a tool that enables communication, and a website is just one of many tools on the internet, that helps you to do the same.

You need to be talking and telling people what you do and engaging them in conversations.

Shouldn’t you be driving digital sales?

Should you really worry about pre-orders when record retail is dying and only star product gets stocked anyway?  Shouldn’t you be driving digital sales?  Won’t physical take care of itself?

Bob Lefsetz

Using the low cost of the Internet to push the info people want

Unlike the record labels, who are constantly trying to withhold their product from the Web, Vail is using the low cost of the Internet to push the info people want.

Bob Lefsetz

How to Use Social Media

Dan Zarrella

In many cases a well-developed blog is the most important aspect of a social media marketing effort. The hub of a brand’s social media presence should be their blog since it provides conversational social media content, as well as plenty of opportunities to integrate other social channels.

 

How to Use Social Media : The World :: American Express OPEN Forum.

Enhanced web presence for South African musician Justin Bergh

Redeveloped main page of http://justinbergh.com to now be a central portal for all of Justin’s social media profiles.

Created or updated the following profiles:

• Facebook
• Fanbridge
• MySpace
• Soundcloud
• Twitter
• YouTube

Justin Bergh

If You Care About Search, You Must Care About Social Media | WebProNews

If You Care About Search, You Must Care About Social Media | WebProNews.

Social media is growing increasingly important to search. And search is only one aspect of online marketing. There are many more benefits to social media than that.

 

You Should Be Blogging

Summer Special

R900 to set up a WordPress blog for you, and provide coding for a Blog Feed which you, or your web developer, can embed into your website.

Special Offer: For a limited time only I will also create a Twitter profile for no extra charge. I usually ask R200 for this.

If you would like to be included in my pending projects schedule for January or February, please contact me:

Brian@Currin.co.za

Facebook

BrianCurrin.com

WebMarketer.co.za

You Should Be Blogging, Because …

• A blog helps people to find you
• A blog helps people to trust you
• A blog helps people engage with you
• A blog enhances your online reputation
• A blog helps improve sales
• A blog is part of the Social Media Marketing trend which is growing in leaps and bounds
• A blog is fun
• A blog is open to the world, not just limited to your friends, followers and fans
• A blog can be subscribed to by your friends and followers
• A blog can be updated by just sending an email
• A blog can automatically resize images and create an online gallery
• A blog can show YouTube videos
• A blog can show slideshows, sourced from MySpace, Facebook, Flickr, Slide and more
• A blog can play SoundCloud music
• A blog can automatically update your Twitter profile
• A blog can automatically update your Facebook profile and page
• A blog can automatically update your website
• A blog can automatically update your Yahoo profile
• A blog is found very quickly by Search Engines

Google Search for You Should Be Blogging by Brian Currin (3 minutes)

Blogging requires patience and perseverance, but the rewards are fantastic.

Success Stories (just a few)

Statistics 14 December 2009

Brian Currin

My blog has grown fantastically since February 2009, and currently has a Google page rank of 4/10.

Martin Myers

Computravel

Neo Muyanga (from Blk Sonshine)

Harry Talas

Tina Schouw

7th Son

Cape Tourist Guides Association

The Cape Tour

Amanzi Blue

GoodLuck

Viper Lounge

SMD Technical

Slackpacker SA

CapeTown Sound

Pending Projects include

Blk Sonshine

Justin Bergh

Unfazed Productions

Barry van Zyl (Johnny Clegg’s drummer)

Planet Africa Productions

Hot Studs Earrings

Further reading:

Why is blogging important?

Using WordPress and Twitter to spread the word